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HP Makes it Easy and Affordable to Keep Precious Family Memories Alive

Helping families share precious memories right where they are at home, at retail and online

  • At home, consumers can easily preserve, enjoy, share and create high-quality prints and photo projects with HP Photosmart printers.
  • Retail Photo Solutions makes it easier and more affordable to get high-quality prints and creative projects where they shop
  • Online, Snapfish helps users share, print and store precious memories quickly and affordably.

HONG KONG, Asia Pacific, September 16, 2008 HP today announced plans to give consumers, especially families, more digital photography choices when it comes to capturing their memories, so that they can take their photo printing from home to beyond.


Customised photo albums

HP Snapfish


HP Snapfish

As a leading online photo service with a worldwide membership of more than 50 million people, and one billion unique photos stored online, HP Snapfish provides members the ability to share, print and store their most important photo memories at the lowest prices, online or offline.

Services that Snapfish offers include professionally developed digital camera prints; free online photo sharing; unlimited online photo storage; and a variety of personalized photo products ranging from calendars, mugs and notepads to books, puzzles and teddy bears.

With Snapfish, families can now enjoy fuss free uploading of their holiday or birthday photos right in their own homes and easily send a link to their loved ones for them to view and print the photos out at their own convenience. [Factsheet]



For Imaging and Printing Group Enquiries:
Adrian Chia

Online Influencer Relations

Melvin Yuan
Waggener Edstrom for HP

Sales Enquiries


Personal Again (APAC)

Personal Again (Worldwide)

APAC Newsroom



HP Photosmart Express station


HP Retail Photo Solutions

HP Retail Photo Solutions offers a wide range of products and services that provides families with a fast, affordable and convenient way to get photographs turned into high-quality prints. In addition, these photographs can be creatively presented as personalized merchandise or accessories in various sizes and manner such as albums, calendars and greeting cards.

With HP Retail Photo Solutions being made available right where families hang out and shop, there is the added convenience of photo solutions being made available to them right where they are.

HP’s Retail Photo Solutions include:

  • HP Photosmart Studio – Retail solution designed to manage high volume production of photos and print creative projects such as posters, albums, calendars, and greeting cards in as little as an hour [Factsheet]
  • HP Photosmart Express station – The industry’s most advanced, standalone self-serve retail photo printing kiosk [Factsheet]
  • HP Photosmart pm1000 Microlab Printer -- Adds high-speed 4 x 6-inch printing capabilities to a variety of photo lab environments


Customized T-shirt



HP Retail Photo Solutions at CGV Guro

With the opening of a HP Photo Café by Peachvalley Digital Solutions at CGV Guro, one of South Korea’s biggest movie multiplex chains, families are now able to catch the latest movie and at the same time, print and share their memories on-the-spot.

The HP photo café is a digital photo printing shop with the capabilities to print digital photos in just 20 minutes. In addition, consumers can create various creative photo keepsakes such as albums, calendars, CDs, greeting cards and posters using up to 200 photo images. [Case Study]

The photobook is a popular item at the HP Photo Café. Similar to a regular photo album, several photos can be printed on each page and it is then finished professionally into a hardbound book. Another key factor for its popularity is its affordability and this also makes it a great gift.

In India, Retail conglomerate Future Group has partnered with HP’s Retail Photo Solutions to provide photo-printing and sharing convenience to its customers right where they shop. There are currently 8 Foto Depots in Big Bazaar stores across 5 cities, with plans to increase to 50 stores in the next 12-18 months. [Case Study]


Christopher Morgan Senior Vice President Imaging and Printing Group
HP Asia Pacific and Japan


Executive Quotes

“Families are constantly finding ways to stay connected and to share precious memories amongst loved ones and friends. Mothers in particular, tend to be the most active. HP provides an easy and affordable way to do just that with our Retail Photo Solutions and Snapfish.
According to Infotrends , 76% of respondents who are mothers are more likely to share their photos online and 36% of respondents who are moms actively order digital prints online. One of the most popular sites for ordering prints is Snapfish.
HP knows that interaction and sharing of memories is core to an enriching family life. Thus, HP aims to make it easier and more affordable than ever before for families to enrich their relationships with photo printing experiences in their homes, online and at retail.”

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Infotrends research 2008 - Spotlight on Moms: Online Photo Services

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